What can I expect from the Red Apple 2017 program? | | Advertising Marketing PR


International Advertising Festival Red Apple launches ticket sales and shares details of the two-day educational program Visitors to the Red Apple 2017 festival, which will be held in Moscow on December 7-8, will receive an extensive program of lectures, workshops, classes and other activities. Since their number will increase significantly in comparison with previous years, the organizers booked two venues for the festival: Deworkacy and Digital October on Red October. The lion's share of festival activities this year will be approved by the program committee, which includes recognized experts from the creative and media industries: Havre Gordeev, Danil Golovanov, Alena Razbirina, Vlad Sitnikov, Dmitry Karpov and Nikolai Megvelidze. The final schedule of lectures and master classes is still being formed, but many speakers have already been confirmed. Among them are the world stars of the advertising industry that are included in the jury of the Red Apple 2017: creative directors of Dentsu India, BBH Singapore, Hakuhodo Tokyo, Wieden + Kennedy and global strategy director PHD London. Russian speakers will also please the participants of the festival with bright lectures and detailed analysis of sensational communication cases – from the largest marketing campaign of the year on TV, devoted to the TV series Gogol, to the widely discussed bold launch of the brand in the instagram that Setters created for St. Petersburg's Pyshechnaya, 1958, . In addition, all interested can look at the festival's competitive works through the eyes of a jury member, creative director, strategist, designer and even marketing director of Sberbank of Russia. The musician, actor, film director, screenwriter, producer and composer Ilya Naishuller, who created the clip "Kol'shchik" for the Leningrad band and won with him on Cannes Lions, will share his ways to blow up the audience. Writer Alexander Tsypkin and media manager Demian Kudryavtsev will conduct a talk show "On the current." Julia Chaikina, editor-in-chief of Forbes Woman, and Ella Stewart, chief executive officer of BBDO Group, will discuss whether there is room for empathy in business. Havre Gordeyev, director of TNT4, Andrei Gubaidullin, creative director of the advertising agency Voshod, Pavel Targashin, director for development of advertising, agency Pistachki, and ask them tricky questions, Eugene Chebatkov, a participant in the project Stand Up on TNT. Serafima Gurova, the founder and CEO of PR-studio RODNYA, will tell you how people actually perceive news and what companies do to appear on the news agenda. Sergey Shanovich, designer, producer, director, artist, founder of the SHANDESIGN studio and creative director of the TV project "DANCES on TNT", will talk about sponsorship integration in TV projects. Artur Khachyyan, the creator of SocialDataHub, will report that social networks are known about us and what are the rules of information hygiene. Maria Falikman, Doctor of Psychology, leading researcher at the Psychological Faculty of Moscow State University and the Laboratory of Cognitive Studies at the Higher School of Economics, and Mikhail Alekseevsky, Head of the Center for Urban Anthropology at Strelka, will talk about what is the missed opportunity syndrome and why it is especially common in modern megacities. Dmitry Karpov, the head of the expert center of creative pedagogy in the Consortium (BVSHD, Scream School, MShK, MARSh), will hold a workshop on design thinking. The new site of the festival "Deworkacy" will be fully devoted to practice: intensives, workshops, performances, art and new technologies. The main event within the framework of the practical program of the festival will be intensive from the teachers of the legendary creative business school Hyper Island. It will consist of three workshops devoted to the latest creative techniques and mechanics: Human Centered Design, Immersion in Technology and Development of Ideas. Almost all intensive tickets were booked before the official opening of sales. Organizers promise to provide several additional places in the near future – watch the news. Visiting intensive is not included in the ticket price for the festival and is paid separately. Guests of the Red Apple festival will be able to participate in the workshops on the storyboard from the Moscow School of Cinema, learn how to create an unusual identity with BVSHD, try on a non-standard image of a brand manager, marketer or account manager with New Biz Academy and master the art of theatrical plastics at the Laboratory of Plastic Theater Gogol School. The ticket sale is open from the first of November on the Festival website and on Timepad! If you already mentioned interesting speakers for yourself or want to take part in one of the useful practical workshops, buy tickets and register in advance to get on the list of participants. Follow the updates in the Red Apple Classic and Red Apple Out Of Box sections, as well as on the social networking pages of the facebook and instagram. The main industrial partner of the educational program of Red Apple will be Sostav.ru. The official industry partner is the contest of social advertising among the public authorities "Impulse". Information partners of the event are TASS, MediaJobs.ru, Roden Media, Interfax, Vesti.ru. The strategic partner is Media Alliance. Partner platform – Deworkacy on Red October. Media partners: Look At Media, Cossa.ru.

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