Among the 10 topics that most captured the political conversation through networks in October, the ones that most attracted the attention of the users were the situation in La Araucanía, the discussion about a major adjustment in the Transantiago, the irregular financing of the policy to Through SQM and, as a surprise guest, the issue of narcorredes involving the mayor of San Ramón, Miguel Ángel Aguilera, dragging the entire Socialist Party.
According to the Interbarometer, prepared by the Faculty of Government of the Central University, which measures the political conversation in networks, and in no case through surveys that imply an electoral projection to just under two weeks of the presidential elections on November 19 , it was precisely the issue of the links with drug traffickers of San Ramón of the socialist communal chief that affected to a large extent the valuation in social networks registered in this period by the governing candidate, Alejandro Guillier.
The standard-bearer who -according to the media- seems to be the best positioned to compete with Sebastián Piñera in a possible second round, has not only considerably reduced his (still) positive valuation balance, but has also been involved in a controversy that It has earned him a large number of criticisms, coming from different sectors: the topic 'drug trafficking', "says Nicolás Freire, director of the team in charge of the study, which is based on 2,006,869 conversations and documents, taken from multiple channels of the network, such as digital press, social networks, forums, blogs, multimedia, among others, collected from 1 to October 31 of this year.
"The challenging style, which he implemented in social networks against Sebastián Piñera, has been replicated against him by most of the candidates, who apparently see in the networks an opportunity to compete for second place in the upcoming elections of 19 November, "they say. In other words, all against Guillier.
In this way, the positive assessment of the current senator for Antofagasta falls from 60% to 48%.
On the contrary, among the episodes that gave him good dividends before the Internet audience, was his participation in the political space of Channel 13.
'In good Chile', which largely articulates the command as part of its strategy in networks, had massive retuits about the commemoration of October 5, 1988. Guillier, according to the political conversation, got positive assessment thanks to his decision to summon Sebastián Piñera, the same one who brought him criticism. But, in addition, the candidate was well valued as a continuator of Bachelet's programmatic line.
However, it was not enough to cushion the fall that was noted this month by the link that the voter in the networks established between the Guillier and the mayor of San Ramón, particularly doubts about how the signatures were obtained in that commune. In this subject, the people in charge of the study note as influencer to the account of @Joseantoniokast.
The decision of the commando not to attend the program 'Aquí está Chile', on October 4, generated massive criticism of the official candidate for the Presidency. It is also worth criticizing the campaign of "terror" by the bill against the candidate Piñera, as well as the use of a questionable tax figure while working on TV. Finally, the candidate @marcoporchile criticizes the initial position of not unifying the left before a second round.
According to Nicolás Freire, "the candidate Guillier is the one who presents more personalized resonant concepts, in which his most direct adversaries, Piñera and Kast, stand out first, and then Sánchez, Enríquez-Ominami and Goic. In this case, the allusion to the characters even surpasses the concept of 'drug trafficking', which was highly used by Internet users who linked it to recent scandals, "he says.
In this version of the study, Piñera continues to be the most mentioned political actor in the network, with 36.6% of the total. However, its negative rating reaches 48%. As Interbarómetro concludes, "Sebastián Piñera's account confirms the trend he has been generating since the registration of his candidacy and, in particular, since the beginning of the electoral campaign, in relation to a critical attitude of Internet users. In effect, it is the only one of the eight candidates with a negative valuation balance. Issues related to education, as well as criticisms of their personal ties, are the main flanks of the former President; while the candidacies of Alejandro Guillier and José Antonio Kast are the ones that have the greatest impact on the evaluation of Internet users, "they say.
Among the criticisms of the candidate of Chile Vamos, he is criticized for speaking out against the situation in Venezuela, but not against the actions of the PP in Catalonia, the connection to a candidacy like that of Loreto Letelier and relations in the past with the current one. president of AFP Capital, situations that play against him in RRSS. They remember events in their government, such as the Cau Cau bridge, in addition to their former ministers; criticize his figure for 49% of bots that follow his account; finally, the use of the figure of former President Aylwin in his campaign is worth many questions and increases the negative rating to 56% in the last week.
Kast, the positive
José Antonio Kast has made social networks an important campaign tool. This is demonstrated by the large number of interactions, as well as the high percentage of positive ratings, influenced by their own environment. The allusions to Piñera and Guillier also denote his style and strategy of digital campaign, but it is also possible to appreciate in the digital territory those issues for which his figure is more controversial: La Araucanía and the discussion on weapons, are already a registered trademark of the Independent candidate.
The interactions with the Kast account continue to have a marked positive tone, averaging 75% over the universe of more than 47 thousand. Massive RT of his criticism of the Government for "negotiating with terrorists" after the conflict in La Araucanía; Massive RT for interpellation to Guillier for case of campaign financing; direct challenges to the ruling candidate, for his supposed links to drug trafficking; and massive RT after acquittal of defendants in Luchsinger-Mackay case, they are worth a broad approval.
Negative evaluations grew from 9% to 13%, mainly driven by criticism of their position on the conflict in La Araucanía and their "anti-left" speech in the ANP debate; criticisms of his proposal for weapons possession and his statements about how he would face an offender.
The interactions with the Kast account highlight highly personalized concepts, such as "Piñera" and "Guillier", although for different reasons. While in the first case it is about the call he made to defeat the left, in the second it has to do with the criticisms made against the pro-government candidate. The "teamkast" also seems to be behind the high positive ratings, appearing as a resonant concept in the interactions with your account.
The hive of Goic
13 days before the elections, the DC candidate, Carolina Goic, does not "manage to break the community bubble that surrounds her deployment on social networks. A campaign focused on the viralization of territorial deployment marks its virtual content, and whenever the focus is outside of these concepts -to enter into issues that could allow it to penetrate new communities and conquer new networks (abortion and challenges to Guillier) -, there is a break in the solidity of the support it receives. In other words, the candidate navigates serene, but in waters very close to the coast, away from a navigation that -from social networks- take her hard to the end-of-month appointment, "the survey states.
The candidate of the DC had 69% positive interactions, which means a 4% decrease compared to the previous month. The internauts highlighted the senator's ethical standard, being one of the most transparent candidates, their proposals on the elderly, support in their confrontation with a panelist of the 'zero tolerance' program and a positive reception of the fringe.
The fight of ME-O
Marco Enríquez-Ominami has also had a strong display on social networks, certainly organized (and supported) by its own environment and at the same time oriented to a direct confrontation with Guillier and Piñera. That a different strategy was necessary -as also understood by the virtual strategy of the candidate- is demonstrated by the incorporation of the figure of his wife, Karen Doggenweiler, through which he seems to be slowly penetrating into different networks and communities. The question is whether the remaining time will be enough to reap the electoral fruits of a virtual strategy that seems late.
The positive interactions with Enríquez Ominami's account showed a slight setback, falling from 75% to 67%. The high level of positive evaluations is due to a wide RT to the posts of the candidate throughout the month, support to field activities and results in the CEP survey and support to his wife Karen and the role of the latter in your campaign
Beatriz Sánchez, the rebound does not reach
A slight rebound occurred during this month the candidate Beatriz Sánchez. However, the level of interactions continues to demonstrate the lack of support aimed at viralizing their discourse in the digital territory.
In fact, since the Jackson-Mayol conflict has not been observed the return of the previous backing that had before, from the main political leaders (and parliamentarians) in their sector. Thus, the candidate-orphan of the determined support of some leaders of the so-called student caucus-has had to concentrate its virtual strategy around its own political capital, which until now seems insufficient to think about digital territory. trampoline mode for your candidacy.
Sánchez experienced an improvement in the ratings associated with his Twitter account. If the previous month these averaged 39%, now reached 45%. These improvements were motivated by massive RT to the critique on the "Antiterrorist Law" and sectoral support for their refusal to meet with Sergio Melnick. His announcement of the cancellation of university credits also earned him support, as well as his participation in the Enade debate. Finally, the Internet users celebrated their participation in the Debate Mujeres, together with MEO, and its television slot.
Negative assessments fell in line with the improvement of the candidate, and 45% averaged 35%. These represent the other side of their support in the digital territory, receiving criticism for their position in the La Araucanía conflict, accusations of populism against the proposal of remission and for not having exact data on Chile's public debt. His statements about the dictatorial legacy of the Civil Code are also worth criticism.
The scandal of Navarro
The evaluation of Alejandro Navarro in social networks reveals his strategic commitment to generate political events, both in the media and in networks. Even so, the results seem not to be as expected. A greater deployment and a greater presence of the "scandal" as a resource, corresponded a considerable drop in the conversation that generated. A strategic bet, that of the candidate, but that apparently did not achieve the expected results.
Navarro, with a considerably smaller number of interactions (over 13 thousand), averaged 69% of positive interactions with his account, motivated by RT to support the Chilean soccer team, statements against other candidates, his "affinity" with the Mapuche people, and RT allusive to the hashtags #Navarropresidente and #LaFuerzadelagente, among others, where the political candidacy is promoted.
Negative interactions averaged 20% and were marked by their support of Venezuela and Nicolás Maduro, several comments against him for requesting a loan, questioning his capacity as a candidate and, to a large extent, his attitude towards candidate Sebastián Piñera.
Artés: the non-strategy
The lack of a strategy is evident in the case of Eduardo Artés. The -reclaimed- lack of media coverage did not correspond to a deployment in the virtual territory, a space where the first step did not depend on actors or external factors (and this is demonstrated by a small number of interactions); to the few – and institutionally obligated – presences in media instances, the correct use of the viralization opportunities of the same that the digital political territory grants (and this is demonstrated by the negative balance of its valuation) did not correspond. Erratic lack of a digital non-deployment that is evidenced when looking for your last tweet: September 30.
Artés was the candidate who had the least number of interactions with his account, reaching just over 3 thousand. Of these, 17% were positive, marked by the general support for his candidacy and said about immigrants, as well as the defense of his figure against the creation of a false account on Twitter. Greetings on Teacher's Day and congratulations on the electoral strip are also among the well-evaluated topics.
Negative interactions, meanwhile, average 31% and are characterized by criticisms of their postures called "cavernarias", their way of speaking and ridicule for announcing that they would lose in 'Tolerance 0'. They also associate his figure with that of a dictator and receive high criticism for withdrawing from Debate Mujeres.