As every year, Samsung proudly displays its number one position in the mobile sector, but the year 2017 has been an exceptional year for the global market, with an overall increase of 7.4% in the third quarter of 2017. The Korean brand has therefore benefited from this strong growth to sit a little more its leadership position. Samsung has managed to trim new market shares to its competitors and further away from its two main rivals Apple and Huawei.
Samsung, Apple and Huawei remain the leading trio in the mobile market
Number 1, we just mentioned it is Samsung with 22.3% market share against 20.9% last year on the same date. A figure up 9.5% with no less than 83.3 million terminals sold in the third quarter of 2017, up from 76.1 million last year.
Apple is on the second step of the podium, far behind the Korean who moves away from the Cupertino company. Apple also saw growth, but only 2.6% with more than 46.7 million units sold, a market share of 12.5%, as last year. For the moment, it is not the sales of the iPhone 8 and 8 Plus that will change this state of affairs, however the sales of the iPhone X could change the situation.
Huawei's market share climbed 10.5 percent with sales up 9.5 percent year-over-year and 39.1 million handsets sold. In fourth place is Oppo, the Chinese brand with a market share of 8.5% worldwide, with 30.7 million terminals sold, a spectacular increase of 19% over last year. This is also the second largest increase.
Indeed, the biggest increase in sales over the last twelve months, Xiaomi has signed with no less than 102.6% growth! Last year the Chinese brand held 3, 7% market share and this year 7.4%, or 27.6 million smartphones sold. An impressive feat.
If we add the top 5 global resellers, we obtain a combined market share of 60%, which leaves little room for all other players in this market who lose in passing in 12 months 12.6% …
Photo Credits: Faiz Zaki