Festival of new design "Wednesday" published short-lists in all contest nominations | Advertising Marketing PR


Applicants for the victory became both freelancers and well-known Russian agencies. The festival of new design "Wednesday" is the first advertising and design festival in Russia, which accepts only works that change our visual environment for the better. There are 15 nominations at the festival, which are divided into the following categories: Identity Packaging Environment Design Advertising Digital Concepts Short-lists are published on the festival's website. They include both freelancers and well-known Russian agencies, among which, for example, RA "Voskhod" and Friends Moscow. The expert jury evaluated the work of the participants under the chairmanship of Alexey Fadeev, creative director and partner of Depot WPF. Alexey Fadeev, jury chairman, creative director and partner of Depot WPF. It was not easy to evaluate the work, considering one of the main criteria of the festival – the impact of work on changing the visual environment of our public places. This criterion was for me the main thing. He distinguishes this festival from all others and puts it apart. We have to take into account that some things common to Moscow can be quite revolutionary for themselves, for example, for Stavropol or Perm. Based on this, I foresee a great debate in determining the winners. Elena Yufereva, a jury member of the festival, the general director of the Brandson branding agency (Total Identity Group), a member of the ABKRN Board, despite the fact that this festival is not flagship, the organizers managed to interest the event of the experts already held and to create a truly stellar jury. I believe that this is the best choice of professionals of the highest level who were able to objectively evaluate the exhibited works. We were pleasantly surprised by the number of participants and the high level of projects, among which there are many worthy works. It should be noted that the orientation of the festival not only on the creative, but on a practical approach aimed at improving the visual environment, highlights it among many similar events. For example, I was pleased with the emphasis on the design of the environment – the nomination of the design of public spaces, holidays, interior design. I hope the festival will grow and develop, demonstrating how much experienced professionals can influence our daily environment, changing it for the better, making our environment more beautiful. Winners and prize-winners of the festival of new design "Wednesday" will be announced at the awarding ceremony, which will be held in Moscow on November 15.

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