Facebook increased its profits by 79% mainly through advertising | Advertising Marketing PR

At the same time, financial indicators were influenced by the costs of combating Russian influence on US policy

Depositphotos Net profit of Facebook for the third quarter of this year increased by 79% compared to the same period in 2016 and amounted to $ 4.7 billion or $ 1.59 per share, the company's financial statements show. The total revenue for the reporting period increased by more than 47%, exceeding $ 10.3 billion. The number of social network users increased by 16% year-on-year and exceeded the indicator of 2.07 billion people. The company achieved such results mainly due to advertising in the social network. Revenue from ads for the third quarter increased by 49% compared to last year and reached $ 10.1 billion. At the same time, 88% of this amount was generated by advertising revenues in the mobile application. Speaking with the report, the head of Facebook Mark Zuckerberg noted that the company's profit was influenced by the decision to attract additional efforts and funds to develop artificial intelligence systems that will help identify inappropriate content. This is largely due to the scandal surrounding the purchase of politicized advertising from unreliable accounts that may be associated with Russia. Currently, the social network increases the staff to strengthen control over the published content.

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