The Depot WPF was awarded the National Award | Advertising Marketing PR


We publish the names of the winners of the National Award in the field of territorial branding and marketing. As a result of the final of the national award in the field of territorial marketing and branding, the project of the Depot WPF agency "Moscow's Identity" took second place in the nomination "Best Brand cities". This work was prepared especially for the meeting of participants of the international branding alliance GLBA, which includes Depot WPF, held in the Russian capital, and is one of the possible versions of a corporate identity that is still absent in Moscow. Anna Lukanina, Managing Partner of Depot WPF, presented the work before the jury: "It is an honor for us to be among the laureates, because there was a representative composition of participants and an authoritative jury. We saw at the contest of real branding enthusiasts and at the same time great patriots of their small birthmarks, creative and not indifferent people. And the fact that our work has the second place, and not the first, is also a joy, because the contestants from Murmansk this victory is more important. " The National Prize was awarded for the first time. It was founded by the Institute of Territorial Marketing and Branding and the Center for Social Design "Platforma" with the support of the Ministry of Economic Development of the Russian Federation, the Association of Small Tourist Cities of Russia and the All-Russian Public Organization "Delovaya Rossiya". All winners of the first National Prize in the field of territorial marketing and branding: In the nomination "Best brand of the city" 1st place: "Image Symbols of the City of Murmansk", 2 nd place: "Moscow Brand for the GLBA Conference", 3rd place: "Your Sochi. The tourist brand of the resort city of Sochi. " In the nomination "Best brand of a small city" 1 place: "Sviyazhsk. Island-grad, Republic of Tatarstan, 2 nd place: "Brand of the city of Suzdal" 3rd place: "The Great Bolgar. Ancient civilization on the Volga. " In the nomination "Best brand of the region" 1 place: "Brand of the Astrakhan region", 2 nd place: "Visit Tatarstan brand". In the nomination "Best marketing event of the territory" 1 place: "Wicket. Karelian Pie Festival »2nd place:" Meeting of reindeer herders, fishermen and hunters "(Surgut district) 3rd place:" Orel 450 ". In the nomination "The best marketing campaign of the territory" 1 place: "Kirov: paint Vyatka in the haze", 3rd place: "Locator. Guide to the locations of Perm "2 nd place:" Novokuznetsk 400 ". Summarizing the work, the chairman of the organizing committee of the award, Andrei Stas, said: "Territorial marketing and branding have formed as a professional industry. It's nice to see so many different projects, so many people who are trying to make their cities and regions better, more beautiful, more successful. "

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