Kostya Ju has found his place of power in the new advertisement UAZ Patriot | Advertising Marketing PR


Possible Group and UAZ launched an advertising campaign # of people urging users to tell about their places of inspiration. The central element of the campaign was a commercial, the main character of which was the legendary Kostya Tszyu. On October 19, the campaign started on the Internet, the launch on TV is scheduled for November 1. Within the framework of the campaign, UAZ updated the site, and in November a special project starts, where the brand will tell about various places of power in Russia and how they can be reached. Also in November, a competition starts in social networks: having posted a photo of its place of power and telling about it with a hashtag # ofstart, users will get a chance to win a special prize from the brand. "We created a video that will inspire users to look for their places of power and talk about them. We invited Kostya Tszyu – one of the most famous boxers in the world, whose path began in Russia. Russia is his place of power, the place where his journey began and where he returned ", – Catherine Antipova, Creative Director, Possible Group. "The campaign # of my power expresses a new communication platform of the UAZ brand" Two legends. One character. " The legacy of the brand and its legendary cars is inseparably linked with the history of the country, its heroes, human destinies and loud victories. These values ​​unite fans of the cult brand and inspire new adventures ", – Andrey Yarmolchuk, Executive Director, Global Vision. Composition of the creative group: UAZ Deputy Director General for Sales and Marketing: Travkin Sergey Global Vision (Strategy) Executive Director: Andrey Yarmolchuk POSSIBLE GroupCreative Director: Ekaterina AntipovaCreative: Maria GushchinaAccount Manager: Alina RozhkovaProducer: Dmitry Kuznetsov Client Service Director: Vadim StolbergArt Director: Roman AntonovChief New Business Officer: Vladimir Garev ASAP PRODUCTION General Producer: Asya Kotelnikova Creative Producer: Maxim Kuzmin Producer: Julia BogdanovichAccount Director: Alexandra Dolgin Director: Alexey BelovDOP: Misha Hasai Mu yka: Roma Litvinov (Mujuice) Production Service: FPS Production

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